The Internet is the latest communication technology available to your business.
Internet access has increased 200% over the last year and is growing at a phenomenal rate!
Don’t get left behind - all types of businesses, professions and corporations are establishing an Internet presence.
The "World Wide Web" is the latest step in advertising on the Internet.
It is the latest method of reaching the audience you are trying to attract.
Your advertisement is on-line and working for you 24 hours a day, 7 days a week, 365 days a year. It is there when your client is ready.
As you well know, the amount of business you attract is a direct relationship to the amount of advertising you do. The Internet is the most cost effective way of advertising.
You can have Full Color Advertising with your logo at no extra cost.
Put your Internet Address on all of your advertisements. By incorporating the two, you are enhancing both and they become more cost effective.
Advertise your ads, with a link to your website on high traffic sites like the Amarillo Business Connection and customers will see these ads and will click on them. How many times have you click on an ad that you saw on the internet to findout what it was all about?
Most ads have restraints on size, time or price, with the Internet you don’t have to worry about any of these.
With the Internet you can run that full page ad or 5 minute time slot 24 hours a day each and everyday of the week.
With the Internet you have no deadlines to meet and you can change your ad when you want - you don’t have to wait until the next publication.
Internet advertising is targeted
As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!
Internet adverting enables good conversion tracking
It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisments is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.
Internet advertising has a lower entry-level fees
If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars many time the cost far exceeds the results. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.
Internet advertising can be much cheaper
Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.
Internet advertising has greater range
One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targetted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area. Which are so costly that small businesses are unable to afford quality advertising that targets prime hours when most viewers are actually tunning in.
On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.
More Reasons
Top Ten Reasons to Advertise on the World Wide Web
1. Support For Other Advertising: Internet advertising works great with other forms of promotion. Got a special event coming up? Put it on the net. Too much to say that won't fit in your Yellow Pages ad? Insert your web address and finish the job there. In fact, you can (and should) include your web address in all of your print, display and broadcast media advertising. And don't forget to put it on your business cards, brochures and other promotional literature. An Internet presence is the quickest and most cost-effective way to pick up where other advertising leaves off.
2. Stand-Alone Advertising: Accepting the above, one should not underestimate the power of the Internet as a stand-alone advertising medium to sell their products or services or promote their organization or ideas. The World Wide Web is experiencing explosive growth. With over 50 million worldwide customers, and growing every day, it is not unreasonable to expect the majority of US households to have access within the next two years. Even small mom 'n' pop companies with local walk-in traffic have a legitimate place on the Internet. The growth of local Internet "malls" is moving the concept of shopping in a new direction. People now have the ability to place grocery orders, print coupons, and check out products, services, special offers, features, advantages, locations, hours, prices and more in the comfort of their homes using their personal computers. Don't wait for your competition to get ahead of you.
3. Image: Internet advertising shows your potential customers that you are a legitimate operation that takes its business seriously. Even if they never see your website, an address on the World Wide Web stands out in other literature as testimony of your commitment to your business, your product or service, and your reputation; and shows that you care enough to reach all markets and keep your customers informed.
4. Cost: Advertising on the Internet is the most cost-effective form of advertising available. Because of its electronic nature, there are virtually no costs associated with paper, ink, printing, postage, or delivery (as in print media), code compliance, construction materials or laborers (as in display), or antennas, repeaters and satellites (as in broadcast). And the costs that do exist (personnel, equipment, office space, etc.) are shared by the other media as well. In these times of rising paper costs and tight budgets, Internet advertising provides a sensible way to build a marketing plan that is versatile, expandable and interactive (see below). In a cost comparison with direct mail, display, broadcast and print media, Internet advertising wins hands-down, giving you the most bang for the buck of any promotional endeavor. For a fraction of the cost of a small classified ad in a local paper, you can run a "full page" color display ad to a worldwide audience on the Internet.
5. Versatile and Interactive: To change your ad in a newspaper you will have to wait at least until the next issue comes out before the change will take effect. For a billboard or magazine, it'll take a month. And for the phone book you will have to wait an entire year. On the other hand, Internet changes can be made almost instantaneously. Also, you cannot integrate text, graphics, sound, video, mail and customer response forms into the same promotion with any other form of advertising. The Internet is the first medium that is truly interactive and allows your customers to become participants in the promotion. Anyone who understands sales dynamics knows that the more you can get your prospects involved, the better.
6. Expandable: In planning for the future, a presence on the Internet now provides the natural stepping stone to other web promotions. Imagine you ran a classified ad in a local paper that told potential customers to check out your billboard on I-45. Now imagine that the billboard tells a prospect to be in his car around 7:30 am and tune the radio to a certain station. Your radio spot comes on and informs the listener that a new catalog is being created, that it will probably be ready in about two weeks, and that it can be picked up at a number of specific locations. When he gets the catalog, he discovers he can order your product by mail by filling out and sending in the enclosed form, or that he can call for more information and wait while you mail him some literature. The literature arrives and provides your prospect with ample information about your product, but because prices are in a state of flux, he should check your display ad on page 3 of the local paper to stay abreast of the latest developments. Now, obviously this little scenario is a bit impractical. But with hyperlinks (the Internet protocol that makes it possible to navigate from one "page" to another) all of this kind of information (prices, features, changes, updates, etc.) can be accessed in a matter of seconds, without all the hassles. And perhaps even more important is the fact that the businessman can build this advertising program at his own pace and within his own budget. A small website now that lists general information, hours and location may be the jumping off point to a full web presence in the future that includes online order forms and product call-ups from a searchable database. A coupon in a local Internet "mall" could lead to new customers who, by the way, are already on the Internet and are not afraid to use it.
7. Accessibility: With Internet advertising, customers can do their comparison or interest shopping when they want to, twenty-four hours a day, seven days a week. That's right. Your advertising will be working for you all the time; while you work and while you sleep. And your customers can bookmark your site for future returns. Even your classified or display ad on a local Internet "mall" will allow your customers to access your information at their own convenience and make purchasing plans accordingly. Finally, a last minute search for information before buying is only a couple of keystrokes away. Try that with a TV spot.
8. Targeted Marketing: It is true that the majority of computer users are white males between the ages of 20 and 45 with above average incomes. But while the numbers are changing to reflect more diverse demographics with regard to gender and race, the fact remains that most people with money have computers, and most people with computers have money. Obviously, this is a pretty generalized statement, but so are most other forms of targeted marketing. And as the market continues to broaden, look to see the same tell-tale indicator. Women…with money. Minorities…with money. And so on. Obviously, those with expendable income will be the ones more likely to purchase luxury items and "non-necessities". But it is also true that they purchase "necessities" more freely. A marketing approach that targets expendable income is always going to be a major component of any serious ad campaign.
9. Market Testing: Not sure about a certain promotion? Want to know if the market will support a new product or service? With Internet advertising you can now test those markets with very little risk or investment. Do a survey. Announce a special. Run a contest. Place a response card. All of the benefits of the Internet's versatility, combined with the incredibly low pricing, allow even modest budgets to include market testing in the overall promotional strategy.
10. Competitive Marketing: If your competition is already on the Internet, you need to be there, too. If they are not, you need to get there first, soon almost everyone will be looking to the Web for information on the products and services they need and use everyday. THe Internet is more than the information highway, it quickly becoming the shopping center of the entire world.
Do you really need more reasons to advertise on the Internet?
Why not contact The Amarillo Business Connection and setup a free no obligation one on one consultation. We'll come to you and show you the advantages of advertising on the Amarillo Business Connection. We can also show you how easy it is to get a a web page designed to meet your needs. Or if you already have a page, let us drive more traffic to your website.
Our online business directory will also put customers in touch with you, by freely listing your business in an easy to search directory.
Don't have the time to maintain your website? No problem, we can handle that for you. No need to go to school to learn web design or hire expensive webmasters (person who maintains a website) who charge outlandish fees to add and remove content and keep your pages up to date.
Not ready for a website? No problem. We have advertising packages available, including store-fronts that will get you exposed to the World.
Don't wait any longer, Give us a call today! Amarillo Business Connection 806-655-6846
We Give You The Tools And The Power To Succeed!
